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T-Mobile CEO hints at pricier TVision for non-subscribers

T-Mobile's new TVision works on a variety of devices, but it will cost more for those who aren't T-Mobile wireless users.  T-Mobile T-Mobile has joined the streaming TV battle with an update to its TVision service that starts as low as $10 per month for live entertainment channels. Initially opening to postpaid T-Mobile users on Nov. 1, with postpaid Sprint subscribers able to sign up later in the month, the service will be available to everyone regardless of your wireless carrier at some point next year.  If you're looking to take advantage of the cheaper pricing, however, you'll need to have a T-Mobile wireless plan. If not, expect to pay more than $10 per month for the Vibe package or $40 per month for the Live TV offering, which adds ESPN, CNN, TNT and other cable staples.  For more like this Subscribe to the Mobile Latest Technology News , receive notifications and see related stories on CNET. "The launch that we did at these prices is for T-Mobile customers,&

AT&T, T-Mobile, and Verizon have employed aggressive promotional pricing for the iPhone 12 lineup

  •  The launch of the iPhone 12 has sparked a battle for US carriers to entice devices upgrades.
  • AT&T, T-Mobile, and Verizon's aggressive promotional pricing reflects the higher perceived lifetime value of attracting and retaining 5G wireless consumers.
     Apple announced last week that its iPhone 12             would start at $799, but that won't be the case           for all US customers. The $799 starting price is           part of a promotional deal with the major US             wireless carriers AT&T, T-Mobile, and Verizon—       for those wanting an unlocked iPhone 12, the             price starts $30 higher.

     iPhone 12 ushers in more aggressive promos             from US carriers. Business Insider Intelligence

     Beside offering the $30 iPhone subsidy, AT&T             and Verizon have also advertised deals in which       certain customers can get an iPhone 12 for                 "free" (contingent upon factors such as trading           in an old device and subscribing to an unlimited       plan). A few days later, T-Mobile responded with       its own set of discounts for iPhone 12 models, in       some cases offering up to $850 off (though, as             with the promotions from AT&T and Verizon,             customers will need to tick several eligibility             requirements, such as trading in a newer iPhone       model). 

     The US wireless carriers are betting that steep           iPhone 12 promotions will more than pay off             over time—here's why:

  • US wireless carriers are turning to promotions now in hopes that they will be able to secure new or retain customers throughout the 5G era. The most common time for wireless carriers to lose or gain subscribers is when customers switch smartphones, per The Wall Street Journal.  

  • The unusually aggressive device promotions also likely reflect the higher lifetime value of 5G customers. By 2025, 5G subscribers are expected to generate 2.5x more revenue per connection for carriers than the average cellular connection, according to Juniper Research forecasts cited by Light Reading.

  • Wireless carriers are also likely attempting to meet US customers halfway, since so many people are cutting back on spending amid the economic slowdown. In Q2 2020, the average sale price of smartphones in the US sank to $503, representing a 10% year-over-year decline, according to Canalys.

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T-Mobile CEO hints at pricier TVision for non-subscribers

T-Mobile's new TVision works on a variety of devices, but it will cost more for those who aren't T-Mobile wireless users.  T-Mobile T-Mobile has joined the streaming TV battle with an update to its TVision service that starts as low as $10 per month for live entertainment channels. Initially opening to postpaid T-Mobile users on Nov. 1, with postpaid Sprint subscribers able to sign up later in the month, the service will be available to everyone regardless of your wireless carrier at some point next year.  If you're looking to take advantage of the cheaper pricing, however, you'll need to have a T-Mobile wireless plan. If not, expect to pay more than $10 per month for the Vibe package or $40 per month for the Live TV offering, which adds ESPN, CNN, TNT and other cable staples.  For more like this Subscribe to the Mobile Latest Technology News , receive notifications and see related stories on CNET. "The launch that we did at these prices is for T-Mobile customers,&

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